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Maserati and Zanotta present Maserati Lounge Chair by Zanotta - 14 April 2013

Maserati and Zanotta recently presented the Maserati Lounge Chair by Zanotta - a unique, exclusive project, previewed in Milan at the International Furniture Fair 2013, that is the result of the meeting of two stars of Italian style.

Created by the well-known designers Ludovica and Roberto Palomba, and produced in a limited edition, the new Maserati Lounge Chair by Zanotta is an article that encapsulates the spirit and values that the two brands have always expressed in their sector - exclusiveness, sophistication, comfort, refinement of materials, shapes and details, avant-garde design and a very high level of craftsmanship in the production.

The Maserati Lounge Chair by Zanotta, designed by Marco Tencone at the Centro Stile Maserati (Maserati Style Centre) under the direction of Lorenzo Ramaciotti, has been conceived as an homage to the new Maserati Quattroporte, with the ideal synthesis of luxury and sportiness, technology and craftsman quality. The Maserati Lounge Chair by Zanotta is equivalent to a compositional and creative virtuism of rare efficacy and value, marked by timeless elegance.

The designers Ludovica and Roberto Palomba, known for their ability to flank vast knowledge of the cultural roots of design with the needs of contemporary society, developed a project starting from the elegant shapes of the vehicle, enhancing its nature of a mobile lounge. The harmonious, dashing lines of the Maserati Quattroporte were analysed, broken down, reproduced and reinterpreted by the Palombas until the shape of the Maserati Lounge Chair by Zanotta emerged, opening the seat to enter a new dimension  making it the star of all time for its imagination, memory and thought. 

Maserati and Zanotta are two brands that tell two great Italian stories - two different companies, which were both able to start from a local dimension to become international, remaining loyal to the original values due to their ability to create products which merit the successes and recognitions obtained.

Maserati lounge chair - simple style, quality and exclusive

THE PROJECT -

recounted by designers Ludovica and Roberto Palomba

“The approach to this project was firstly sharing the values of Maserati and Zanotta - values like style, elegance, quality and performance.
We wanted this product to have a DNA corresponding to that of these companies, primarily great attention to design and quality. The Maserati Lounge Chair by Zanotta is an article that has a considerable component of craftsmanship and manual work; we imagined it almost as if it was ‘a unique piece’.
We took up the perspective image of a Maserati in the lines, retracing the fluid structure of the silhouette of the bonnet to give the mark of continuity.

The leather covering has a very natural feel; the inspiration for this coming from the softness of the gloves of racing car drivers in the past.
The Lounge Chair is an exclusive product and we wanted it to transmit a feeling of immediate quality. We didn’t want to design a simple car seat or an armchair that adapted to this use... Thinking of the ‘If…’ game, we asked ourselves, ‘If Maserati was an armchair, what would it be like?’ We sought a mediation point between these two worlds.”

The chair is available from www.maseratistore.com. along with many other products and gift ideas.

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