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White and silver worldwide top car colours




If you bought a new vehicle this year, it is very likely to be white or silver according to an annual survey by PPG Industries who are the world’s leading manufacturer of automotive paints. White is the most popular colour for the second year in a row after overtaking silver in 2011.

According to PPG’s annual survey of global colour popularity, white ranked first (22 percent) and silver was second (20 percent), followed by black (19 percent), grey (12 percent), red (9 percent), natural (8 percent), blue (7 percent), green (2 percent) and other colours (1 percent).

“Colour is one of the first characteristics noticed in product design, and it is increasingly being used in everyday items, from cell phones to large appliances, based largely on automotive trends,” said Jane E. Harrington, PPG manager. “The palette being developed for the automotive segment continues to be influenced by culture, nature, fashion, interior design, colour popularity and new pigment technology.

(Many thanks to Jeremy Neuhart from PPG for details above)

The annual rankings compiled by automotive paint supplier PPG Industries Inc., a Pittsburgh-based company provides paints to General Motors Co., Ford Motor Co., BMW AG and others.
The survey details revealed that:
• 77 percent of respondents said exterior colour was a factor in their automotive purchase decision.
• Owners of large luxury cars, sporty cars and large premium SUVs place the most value on getting the colour of their choice.
• 45 percent of respondents said they would prefer a wider range of colour choices.

Not many cars come in pink!


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